TripAdvisor to address review overload problem
November 23, 2009 | Online Travel
At last weeks PhoCusWright conference, TripAdvisor revealed that it plans to introduce summaries of a hotel’s reviews – a way to provide a quick highlight of the property and its amenities, and as a means for consumers to avoid having to wade through hundreds of reviews about a single hotel.
Once the summaries are in place at some unspecified juncture next year, consumers might simply read a summary about a hotel or drill down further and sample as many reviews as they desire.
It’s a move to improve the user experience on TripAdvisor, and may make a hotel’s overall rating even more important because consumers would be able to get to the point about the hotel very quickly.
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