TUI consumer bed banks up 17% on last year
December 02, 2009 | Hospitality Industry
TUI Travel’s B2C bedbanks - laterooms.com, asiarooms.com and hotelopia - booked 17% more room nights during the year to end-September.
TUI sees B2C accommodation services as a key growth area within its specialist operations. The growth strategy is to organically grow existing businesses while expanding into new markets.
Laterooms.com has recently launched a site in Italy, following on from launches in France, Spain and Germany. Currently 95% of customers are from the UK and 90% of its hotels are UK-based. TUI claims that laterooms.com has a 10% market share in the UK and less than 1% in Europe.
TUI further revealed that 36% of its UK mainstream holiday bookings during the year came via the internet. “Improved functionality on both the Thomson and First Choice websites drove greater online volumes,” it said, referencing its recently launched ‘MyThomson’ online initiative.
Get the full story at Travolution
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