HOTELMARKETING.COM

Un-stoppable growth in OTA bookings, GDS still lacking behind

March 05, 2010 | Online Travel

Future booking patterns based on Pegasus January 2010 data are confirming what other sources have already said - leisure travelers are gaining confidence. However, the mostly business GDS channel is different, with suppressed future bookings indicating that this market is still cautious.

Most everyone agrees that 2010 will be a challenging year for hoteliers to maximize revenues. However, the year got off to a positive start with January booking volumes showing growth (+9.46% vs. 2009, +9.69% vs. 2008 and +20.64% vs. 2007). Unfortunately, this is offset by depressed average daily rate (ADR), which in all cases is lower than that achieved in January 2009, 2008 and 2007. Overall net revenue is growing and, although not back to 2008 levels, it has risen above January 2007 (January 2010 up +2.45% vs. January 2007).

Future booking patterns are confirming what other sources have already said – leisure travelers are gaining confidence – evidenced by future months’ bookings greater than at the same point last year. However, the mostly business GDS channel is different, with suppressed future bookings indicating that this market is still cautious and there is a long way to go before reservations get back to 2008 levels.

Get the full report at Pegasus (PDF 450 KB)

Visit our sponsors: