Webinar: Introduction to mobile advertising for travel
December 14, 2010 |
Today at 11 AM ET, the Mobile Marketing Association is hosting a webinar centered on the use of mobile marketing within the travel industry. Sponsored by Microsoft, the webinar will focus on travel featuring a case study on travel by Poynt.
The webinar will focus on how those within the travel industry can benefit from a properly crafted and executed advertising strategy. Attendees will hear about key mobile ad trends, how to acquire and retain customers, improve customer service, drive loyalty and engagement and campaigns do's and don'ts.
Speakers include:
- Michael Becker, Managing Director, North America, MMA
- Jonathan Tom, Group Manager, Mobile Advertising, Advertiser and Publisher Solutions Group, Microsoft
- Margaret Glover-Campbell, Vice President, Marketing & Public Relations, Poynt Corporation
In addition to hearing the speakers, all attendees will be provided the opportunity to download a copy of "An Introduction to Mobile Advertising for Travel' whitepaper immediately following conclusion of the webinar.
When:
Dec. 14, 2010
11:00 a.m. to 12:00 p.m. ET
Where:
To register please go to http://globalresultspr.na5.acrobat.com/mmaweb/event/registration.html
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