Whitepaper: Hotels & Twitter

September 29, 2010 |

The use of Twitter amongst hoteliers is rapidly growing as an increasing number opt to use it to complement their existing communication strategies. Yet, there are many hoteliers who view Twitter just as a channel to post endless late availability updates or will post a few updates before getting bored and leaving their Twitter account to go dormant.

One of the major challenges of engaging in social media is the significant time investment required. It is not enough to create a profile and expect users to stumble across it

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