Yahoo! set to unveil new ad management system
August 21, 2008 | Internet Marketing
Yahoo! is scheduled to launch a display-ad management platform this quarter, a move that may help it meet growth projections and remain independent in the wake of Microsoft's attempted takeover, according to this article.
After months of turmoil triggered by Microsoft’s unsolicited bid, Yahoo! is ready to pull the wraps off what could be its company-saving ad system.
Yahoo! execs are bullish on the ad management platform, formerly known as “Amp,” which is seen as key to helping them meet growth projections and maintain independence. The rollout will begin this quarter, as promised to its publishing partners, execs said.
Speculation that the system, which awaits an official name, had hit a snag was fueled last month when the head of engineering on the project, Adam Hyder, left to join a start-up.
Get the full story at the New York Post
Related Articles
Formulas for choosing the right online marketing channel
02 Jul, 2009 | Internet Marketing
5 steps to SEO success abroad
02 Jul, 2009 | Internet Marketing
Companies cope with Twitter imposters
30 Jun, 2009 | Internet Marketing
The purchase funnel is no more
30 Jun, 2009 | Internet Marketing
Let’s make the web faster
24 Jun, 2009 | Internet Marketing
Googles image recognition technology spots landmarks
23 Jun, 2009 | Internet Marketing
When choice is demotivating
22 Jun, 2009 | Internet Marketing
Social marketing’s likely end game: Customer service
18 Jun, 2009 | Internet Marketing
Internet giants look for edge in real-time search
17 Jun, 2009 | Internet Marketing
10 signs you don’t understand web analytics
11 Jun, 2009 | Internet Marketing
Most Popular Articles
How to maximize your hotel’s GDS distribution
30 Jun, 2009 | Hospitality Industry
PKF sees hotel rates continuing to fall in 2010
17 Jun, 2009 | Hospitality Industry
If you discount, do so carefully
18 Jun, 2009 | Hospitality Industry
Summer travel trends according to hotels.com
23 Jun, 2009 | Online Travel
Luxury brands waking to a new reality
18 Jun, 2009 | Hospitality Industry
New hotel review site launches with independent, expert reviews
24 Jun, 2009 | Hospitality Industry
Destination marketing in the age of Web 2.0 and beyond
16 Jun, 2009 | Online Travel
Hotel technology moving into the cloud
24 Jun, 2009 | Hospitality Industry
“Thriving” not just “surviving” in a depressed economy: Tips for the independents
17 Jun, 2009 |
Information key feature for tourism social networking
25 Jun, 2009 | Online Travel
Economic Downturn
Rate integrity in a down market
02 Jul, 2009 | Hospitality Industry
The incredible shrinking airline
02 Jul, 2009 | Online Travel
U.S. spending on travel, tourism dropped 5.9% in first quarter
18 Jun, 2009 | Online Travel
If you discount, do so carefully
18 Jun, 2009 | Hospitality Industry
Luxury brands waking to a new reality
18 Jun, 2009 | Hospitality Industry
Travelocity says book now
17 Jun, 2009 | Online Travel
LHW courting guests discreetly with sweet deals
16 Jun, 2009 | Hospitality Industry
The new normal, according to McKinsey
11 Jun, 2009 | Internet Marketing
Pressure on hotel rates not likely to go away soon
04 Jun, 2009 | Hospitality Industry
Travelocity issues ‘Traveler Confidence’ report
03 Jun, 2009 | Online Travel
New study reveals changes in leisure travelers’ online search behavior
02 Jun, 2009 |
Marriott launches ‘Deal of the Day’, exclusively on Twitter
02 Jun, 2009 | Hospitality Industry
Expedia makes airline no-fee policy permanent, eliminates hotel cancel/change fees
28 May, 2009 | Online Travel
The new high-end consumer
28 May, 2009 | Internet Marketing
Hoteliers most concerned with marketing ROI
26 May, 2009 |
E-Mail Newsletter
Visit our sponsors:
