YouTube premiers online video rental service
January 22, 2010 | Internet Marketing
Google's YouTube said it will begin testing a new online video service on Friday, entering the rental turf of other technology giants such as Apple, Amazon.com, and Netflix, reports The Wall Street Journal.
YouTube will begin testing the service with five movies from the Sundance Film Festival, the company said Wednesday in a blog post. It plans to later expand its rental selection to a range of health, education and fitness categories, a company spokesman said.
The disclosure marks one of YouTube’s first major pushes into delivering paid video rather than supplying videos that can be viewed for free in exchange for watching ads. YouTube is hoping that the new payment option—which allows a content supplier to set the price per rental—will draw more professional content, including offerings from major film and TV studios, to its site.
Get the full story at The Wall Street Journal (free content)
Related Articles
Remarketing 101
03 Sep, 2010 | Internet Marketing
Google expands “Analyze Competition” AdWords feature
03 Sep, 2010 | Internet Marketing
Social media budgets for loyalty objectives experience most growth
02 Sep, 2010 | Internet Marketing
What’s next for social buying?
02 Sep, 2010 | Internet Marketing
SEO versus PPC: Where’s your budget going in 2011?
01 Sep, 2010 | Hospitality Industry
Social networks attract more users over 50
01 Sep, 2010 | Internet Marketing
Search marketing, Twitter-style
31 Aug, 2010 | Internet Marketing
Why marketers often get it wrong with Facebook
31 Aug, 2010 | Internet Marketing
Do OTAs get PPC advertising?
30 Aug, 2010 | Internet Marketing
6 free online PR tactics that deliver
30 Aug, 2010 | Internet Marketing
Most Popular Articles
33 tips for your hotel’s social media marketing
02 Sep, 2010 | Hospitality Industry
6 free online PR tactics that deliver
30 Aug, 2010 | Internet Marketing
A lot of consumers are social media fans of travel, but not travel companies
30 Aug, 2010 | Online Travel
Do OTAs get PPC advertising?
30 Aug, 2010 | Internet Marketing
Why marketers often get it wrong with Facebook
31 Aug, 2010 | Internet Marketing
SEO versus PPC: Where’s your budget going in 2011?
01 Sep, 2010 | Hospitality Industry
Marriott’s take on corporate negotiating season 2011
31 Aug, 2010 | Hospitality Industry
What’s the future of online travel agents?
01 Sep, 2010 | Online Travel
OTA merchant model continues to drain hospitality industry
30 Aug, 2010 | Hospitality Industry
Booking.com says it has direct contracts with over 100’000 hotels
01 Sep, 2010 | Online Travel
Economic Downturn
CWT releases 2011 travel forecast to clients
25 Aug, 2010 | Online Travel
U.S. hotel profit growth returns in 2010
25 Aug, 2010 | Hospitality Industry
IATA sees return of business traffic
19 Aug, 2010 | Online Travel
Hotels book more meeting, convention groups this year
19 Aug, 2010 | Hospitality Industry
Hotel rate talks to toughen
17 Aug, 2010 | Hospitality Industry
Air fares up, hotel rates down as business travel recovers
16 Aug, 2010 | Online Travel
Travel executives worry about fragile economic recovery
12 Aug, 2010 | Online Travel
The state of the global hotel industry
12 Aug, 2010 | Hospitality Industry
Small-town weakness drags on U.S. hotel rebound
09 Aug, 2010 | Hospitality Industry
European hotel market recovery under threat
04 Aug, 2010 | Hospitality Industry
Business travelers face tight airline capacity
03 Aug, 2010 | Online Travel
More business travelers told to get ‘lowest logical fare’
02 Aug, 2010 | Online Travel
The ‘new normal’ in consumer shopping behavior
02 Aug, 2010 | Internet Marketing
GDS ADR up 7.5% over 2009
29 Jul, 2010 | Hospitality Industry
Wyndham boosts 2010 outlook
29 Jul, 2010 | Hospitality Industry
E-Mail Newsletter
Visit our sponsors:
