Online Hotel Marketing News and Know-How

Today's Featured Article:

TripAdvisor Select scam targets hotels

February 13, 2012 | Hotel Marketing

As reported by Tnooz, a number of hotels have recently been contacted by an individual claiming to be the new “director of traveler reviews at TripAdvisor”, offering what sounds like a curious and potentially explosive new development from the user review giant. more...

Hotel guest satisfaction: Understanding who loves what and why

February 13, 2012 | Hotel Marketing

By knowing who your best guests are, you'll be more able to offer the services that give them the most satisfaction. It's a bet on customer loyalty that's sure to pay off. more...

The growth of content marketing

February 13, 2012 | Online Marketing

In 2011, Google's Panda update attempted to separate the good content from the bad so those creating high quality content are beginning to see improved site rankings. Another reason content will play a greater role in marketing. more...

Yelp advertising is a rip-off for small advertisers

February 13, 2012 | Online Marketing

Yelp’s business model is closer to that of yellow pages companies: sell a questionable value proposition to many who don’t understand what they’re buying. While it may work in the short term, it’s not a long term proposition. more...

Expedia reports lower quarterly profit, revenue outlook not promising

February 10, 2012 | Online Travel

Expedia Inc reported quarterly revenue that missed Wall Street estimates and a profit that was hurt by rising costs. The company said its Expedia brand underperformed in the quarter as a rise in airfares resulted in fewer airline tickets being sold. more...

Will independent hotels distribute through Roomkey.com?

February 10, 2012 | Hotel Marketing

When Room Key entered the pantheon of hotel metasearch engines, initial reactions varied. While big chains were seemingly excited for this alternative to third-party search engines, independent hoteliers maintained a reserved skepticism, wondering what place, if any, there will be for them on the site. more...