October 24, 2016

Kayak is quietly testing out its answer to Airbnb

Kayak is quietly testing a prominent search function for short-term apartment-and-home rentals, in the latest instance of an established travel player grappling with how to respond to Airbnb’s incursion into its business.

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How travelers read your hotel website

To some this may seem like a simple question with a limited number of simple answers, but the difference between getting your hotel web design and call-to-action right and getting it wrong could be enormous – with engagement, readership, and revenue all paying the price.

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