September 03, 2015

The secret of Airbnb’s pricing algorithm

This June Airbnb introduced dynamic pricing to its pricing tools, offering daily price tips based on changing market conditions to its hosts. The company also added what it thinks is a unique approach to machine learning that lets its system not only learn from its own experience but also take advantage of a little human intuition when necessary.

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Do searchers go beyond page 1 of Google?

People are willing to view as many as two pages of search results but rarely do so during normal search activities. That's one of the findings of a new study on how individuals interact with Google and other major sites during the buying process.

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