August 22, 2014

How hotel marketers embrace consumer diversity on mobile

As the use of mobile devices continues to grow, so do the opportunities for hoteliers to capture additional bookings. By 2015, mobile is expected to generate an average of 22% of online bookings, up from 11% in 2013. As this growing trend continues, it is impossible for hoteliers to doubt the importance of a strong mobile strategy.

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The state of travel startups

One of the most exciting developments is the growth in startups coming from outside the U.S. and Europe. From 2011to 2013, 30% of travel startups were founded in emerging market regions. Asia  –  led by China  -  is driving most of that growth, according to PhoCusWright.

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