October 09, 2015

Is Trivago Expedia’s answer to Google and TripAdvisor?

TripAdvisor‘s hotel chain partnerships and Google‘s foray into hotel bookings must have shaken up Expedia about the value that metasearch engines can create by partnering directly with hotels. With Trivago, Expedia is also gearing up to provide stiff competition in the metasearch segment.

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The triumphant return of the email newsletter

No one cares about traffic anymore. What matters instead is influence, and one way to build it is by guiding audiences through the chaos of so much content. Today’s there’s no better way to do that - and demonstrate influence - than producing an email people will actually open.

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