January 18, 2017

IHG launches 2017 trends report on the ‘Age of I’

Intercontinental Hotels Group launched its 2017 Trends Report - The Uncompromising Customer: Addressing the Paradoxes of the ‘Age of I’. The report highlights the uncompromising nature of today’s customer who increasingly expect brands to deliver experiences that satisfy contradictory needs.

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The great loyalty rate debate

Hilton, Marriott, Accor Hotels and Choice Hotels International heavily promoted loyalty club membership-driven book direct campaigns. Many independent analysts however questioned its purpose, effectiveness and long-term effect on hotel profitability.

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