January 27, 2015

Travel companies are yet to fully capitalize on the potential of social media

A new report 'Digital Channels in Travel' published by Facebook and Deloitte Global, asserts that travel companies must fully integrate digital channels into their overall business strategies in order to better engage with consumers.

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OTAs looking to carve out a piece of China inbound market


Just as online travel agencies completely changed the travel landscape in the U.S. and Europe, online retailers are now disrupting the travel game in the fast-moving Chinese travel market, as well. There is a major shift from traditional tour operators to OTAs, as consumers increasingly rely on their phones for most of their transactions.

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