August 28, 2014

Most leisure travelers make their final decision on a hotel by visiting its website

While reviews on TripAdvisor and OTAs are influential in the final purchase decision, most leisure travelers still want to have a closer look at the hotel by visiting its website, says a new study. The study also finds that few leisure travelers rely on social media when making a hotel booking decision.

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How to get hotel guests to tweet

What does it take to encourage guests decide to whip-out their smartphone and tweet about their experiences, or to post an update to their Facebook or Instagram account? Nothing more than a punctilious approach to providing for guest needs and a fervent spirit of hospitality.

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