December 19, 2014

How to influence Booking.com’s algorithm without paying more commissions

Maximizing OTA algorithms without paying more fees is what smart marketers need to opt for in a world where online visibility is dominated by the major online travel agents. Here are a few ideas on how to improve your rankings on Booking.com & Co. without just paying more commissions.

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How to deal with travel writers


What, exactly, is the difference between a journalist who covers travel and a travel writer? The answer, nowadays, is that are is increasingly little difference between these job descriptions and what each type of writer looks for. Why? Because lines have been blurred.

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15 hotel marketing trends for 2015


2015 is set to be a big year in digital marketing for hotels with an explosion of new and exciting marketing tools in a rapidly changing environment. The team at Net Affinity have identified 15 Hotel Marketing Trends which they believe will feature prominently in 2015.

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