April 23, 2014

Global uptake in mobile hotel bookings still slow

Despite the increasing number of travelers using their mobile to plan and research, the trend has not yet crossed over to the hotel booking stage, according to TripAdvisor's latest TripBarometer study. Just four percent of travelers globally booked the accommodation for their last trip via mobile. China is leading the pack with 10 percent of Chinese booking via mobile.

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Will there be ‘content shock’ in travel?

Once a majority of players embrace the potential to engage in conversations, and think and act as publishers on various owned, paid and earned media platforms, content marketing wil reach a point where differentiation will become increasingly difficult. Yet, in travel that point seems still faraway.

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Ritz-Carlton demystifies customer culture

The Ritz-Carlton is touting its hospitality credentials with a leadership center that promises to help organizations improve their employee culture. The leadership center is able to attract companies in seemingly disparate sectors because strong customer service remains consistent across industries.

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Cendyn launches Cendyn/One

Cendyn, a leader in data-driven digital marketing solutions for the hospitality industry, announced the launch of its new company, Cendyn/ONE, providing a fully integrated software and services platform that leverages data to drive a significantly higher marketing ROI for hotels and resorts.

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