Online Hotel Marketing News and Know-How

Today's Featured Article:

UK by far largest online travel market in Europe

February 03, 2012 | Online Travel

European online leisure/unmanaged business travel share of the total travel market varies significantly by country, with the U.K. leading the pack, and Spain and Italy lagging far behind, according to new data from PhoCusWright. more...

UK: Only one in ten book their holiday with a travel agent

February 03, 2012 | Online Travel

It used to be a normal part of booking your summer holiday, but now calling in at the travel agent is fast becoming a thing of the past. For their main 2012 holiday, 66 per cent of Britons said they will book through an online travel agent, online tour operator or an online price comparison website. more...

Orbitz launches new hotel iPhone app

February 03, 2012 | Hotel Marketing

The new Hotels by Orbitz app for iPhone, gives customers an intuitive search-and-book experience designed specifically for iPhone and offers travelers powerful comparison tools, secure booking in just three taps and Orbitz Mobile Steals – exclusive, mobile-only discounts of up to 50% off hotel stays in popular cities worldwide. more...

European hospitality results 2011: between satisfaction and a question mark

February 03, 2012 | Hotel Marketing

The dynamic that was seen until Spring 2011 slowed in the last quarter, ending with the start of decline last December. Europe is facing the challenge of renewing its hotel supply and of taking back control over distribution by the hotel operators. more...

Site review: Four Seasons $18m redesign

February 03, 2012 | Hotel Marketing

Four Seasons unveiled its new website earlier this month, with many eyebrows raised as a result of the reported $18m pricetag. The important point is whether or not this website will help it achieve its aim of improving its online revenues, which currently stand at 12% of overall sales. more...

Examples of brands that pop on Pinterest

February 03, 2012 | Online Marketing

Many businesses have recently discovered that, not only is Pinterest another way to engage with fans and customers without spending advertising dollars, but it's also a great way to impact purchases, especially when it comes to impulse buying. more...