Today's Featured Article:
Cornell study on flash sale, private sale distribution in hospitality
February 13, 2012 | Hotel Marketing
Study respondents’ general assessment of the deals’ success was moderate. They agreed that their deals brought in new customers, but repeat business was more tenuous. Yet, respondents saw little evidence of cannibalization of existing business, particularly when they packaged their deal carefully. more...
More Articles from Today's Newsletter:
A room with a (re)view - dangers for hoteliers in unregulated online reviews
February 13, 2012 | Hotel Marketing
A single adverse hotel review can have a significant impact on a business’ revenue and goodwill, if it attracts attention and consequently prominence in whatever online forum it is published. The question for an affected business in those circumstances is what can be legally done about it. more...
TripAdvisor Select scam targets hotels
February 13, 2012 | Hotel Marketing
As reported by Tnooz, a number of hotels have recently been contacted by an individual claiming to be the new “director of traveler reviews at TripAdvisor”, offering what sounds like a curious and potentially explosive new development from the user review giant. more...
Hotel guest satisfaction: Understanding who loves what and why
February 13, 2012 | Hotel Marketing
By knowing who your best guests are, you'll be more able to offer the services that give them the most satisfaction. It's a bet on customer loyalty that's sure to pay off. more...
The growth of content marketing
February 13, 2012 | Online Marketing
In 2011, Google's Panda update attempted to separate the good content from the bad so those creating high quality content are beginning to see improved site rankings. Another reason content will play a greater role in marketing. more...
Yelp advertising is a rip-off for small advertisers
February 13, 2012 | Online Marketing
Yelp’s business model is closer to that of yellow pages companies: sell a questionable value proposition to many who don’t understand what they’re buying. While it may work in the short term, it’s not a long term proposition. more...
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Cornell study on flash sale, private sale distribution in hospitality
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Latest Company News
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ezRez Software rebrands to Switchfly
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