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Starwood Asia Pacific taps Travelocity

January 12, 2006 |

Starwood Hotels and Resorts throughout Asia Pacific are the newest members of Travelocity’s global Net Rate Hotel programme and will be featured on Travelocity’s hotel and TotalTrip shopping engines.

Starwood Hotels and Resorts throughout Asia Pacific are the newest members of Travelocity’s industry-leading global Net Rate Hotel programme and will be featured on Travelocity’s hotel and TotalTripSM shopping engines.

The deal gives millions of consumers worldwide access to Starwood’s many brands throughout the region, including the newly-acquired Le Meridien properties. “Starwood is highly regarded by consumers around the world and we appreciate their support for our local and international expertise and our innovative technology platform,” Grant Colquhoun, Travelocity’s Acting Regional Manager for Asia Pacific said.

“Their management knows that we succeed only by driving more customers to their well respected brands. We do this by being true marketing partners offering nimble and timely marketing opportunities,” he added.

Starwood’s Asia Pacific properties will be seen regionally through leading online travel agent, ZUJI, which markets the Net Rate programme in Singapore, Australia and Hong Kong and soon also in Taiwan and South Korea. The properties will also be marketed through Travelocity globally including Lastminute.com in Europe, and through many affiliates.

“We have significantly expanded our portfolio in Asia Pacific in the past year as part of an aggressive regional development plan. Already, some two dozen hotels are scheduled to open throughout Asia Pacific over the next four years, according to David Jones, Starwood’s Director of Marketing and Promotions.

“Travelocity’s international points-of-sale and supplier-focused approach were very important to us when choosing an online distribution partner, he continued. “We know our hotels will benefit from Travelocity’s regional marketing team.”

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