Starwood Asia Pacific taps Travelocity

January 12, 2006 |

Starwood Hotels and Resorts throughout Asia Pacific are the newest members of Travelocity’s global Net Rate Hotel programme and will be featured on Travelocity’s hotel and TotalTrip shopping engines.

Starwood Hotels and Resorts throughout Asia Pacific are the newest members of Travelocity’s industry-leading global Net Rate Hotel programme and will be featured on Travelocity’s hotel and TotalTripSM shopping engines.

The deal gives millions of consumers worldwide access to Starwood’s many brands throughout the region, including the newly-acquired Le Meridien properties. “Starwood is highly regarded by consumers around the world and we appreciate their support for our local and international expertise and our innovative technology platform,” Grant Colquhoun, Travelocity’s Acting Regional Manager for Asia Pacific said.

“Their management knows that we succeed only by driving more customers to their well respected brands. We do this by being true marketing partners offering nimble and timely marketing opportunities,” he added.

Starwood’s Asia Pacific properties will be seen regionally through leading online travel agent, ZUJI, which markets the Net Rate programme in Singapore, Australia and Hong Kong and soon also in Taiwan and South Korea. The properties will also be marketed through Travelocity globally including Lastminute.com in Europe, and through many affiliates.

“We have significantly expanded our portfolio in Asia Pacific in the past year as part of an aggressive regional development plan. Already, some two dozen hotels are scheduled to open throughout Asia Pacific over the next four years, according to David Jones, Starwood’s Director of Marketing and Promotions.

“Travelocity’s international points-of-sale and supplier-focused approach were very important to us when choosing an online distribution partner, he continued. “We know our hotels will benefit from Travelocity’s regional marketing team.”

Most Popular Articles

Social media in travel becomes a legitimate business force
04 Mar, 2010 | Online Travel

Does your hotel really need a social media strategy?
11 Mar, 2010 | Hospitality Industry

Un-stoppable growth in OTA bookings, GDS still lacking behind
05 Mar, 2010 | Online Travel

How TripAdvisor engages mass influencers
12 Mar, 2010 | Online Travel

6 ways to drive more online travel sales in 2010
11 Mar, 2010 | Online Travel

The need for a more holistic approach to revenue management
10 Mar, 2010 | Hospitality Industry

The 3 key personalities of the online consumer
05 Mar, 2010 | Internet Marketing

Why should I open your e-mail?
09 Mar, 2010 | Internet Marketing

Hitwise: US travel website ranks, February 2010
08 Mar, 2010 | Online Travel

Online travel booking users exceeds 30 million in China
09 Mar, 2010 | Online Travel

Economic Downturn

IATA sees brighter 2010 outlook
15 Mar, 2010 | Online Travel

Virgin America’s guide to not screwing up customer service
12 Mar, 2010 | Internet Marketing

UK travelers plan to take multiple trips abroad in 2010
09 Mar, 2010 | Online Travel

Un-stoppable growth in OTA bookings, GDS still lacking behind
05 Mar, 2010 | Online Travel

Global hotel prices dropped beyond 2004 levels during 2009
02 Mar, 2010 | Hospitality Industry

Things are looking up for U.S. airlines
02 Mar, 2010 | Online Travel

Asia leads travel industry’s recovery
26 Feb, 2010 | Online Travel

Meeting buyers see budget cutbacks ease
25 Feb, 2010 | Hospitality Industry

Travel companies grapple with “new normal”
23 Feb, 2010 | Online Travel

Europe likely to see recovery, not growth, says STR
22 Feb, 2010 | Hospitality Industry

Hogg Robinson Group sees early signs of recovery
22 Feb, 2010 | Online Travel

US Travel growth expected in 2010
18 Feb, 2010 | Online Travel

IHG’s profit drops 18%, as hotel rates continue to fall
16 Feb, 2010 | Hospitality Industry

Hotels offer perks in exchange for less housekeeping
08 Feb, 2010 | Hospitality Industry

Online travel growth expected to slow substantially
03 Feb, 2010 | Online Travel

E-Mail Newsletter


Visit our sponsors: