Web sites judged in a blink

January 23, 2006 |

In just a brief one-twentieth of a second -- less than half the time it takes to blink - people make aesthetic judgments that influence the rest of their experience with an Internet site.

In just a brief one-twentieth of a second—less than half the time it takes to blink—people make aesthetic judgments that influence the rest of their experience with an Internet site.

The study was published in the latest issue of the Behaviour and Information Technology journal. The author said the findings had powerful implications for the field of Web site design.

“It really is just a physiological response,” Gitte Lindgaard told Reuters on Tuesday. “So Web designers have to make sure they’re not offending users visually.

“If the first impression is negative, you’ll probably drive people off.”

Get the full story at CNN.com

Related Articles

Tour operator fishes on Facebook
01 Dec, 2008 | Online Travel

Effective online marketing in a recession
27 Nov, 2008 | Internet Marketing

Facebook, MySpace aren’t making the marketing cut
27 Nov, 2008 | Internet Marketing

Marketing in a multiscreen world
25 Nov, 2008 | Internet Marketing

Google makes search personal
25 Nov, 2008 | Internet Marketing

Amazon launches cloud-driven content delivery service
20 Nov, 2008 | Internet Marketing

Facebook launches Verified Apps Program
20 Nov, 2008 | Internet Marketing

Marketers need to adapt to new economic conditions
19 Nov, 2008 | Internet Marketing

October e-commerce numbers paint dire picture
19 Nov, 2008 | Internet Marketing

The disturbing inaccuracy behind Google Analytics
18 Nov, 2008 | Internet Marketing

Most Popular Articles

10 travel technology predictions revisited
12 Nov, 2008 | Online Travel

Travel: Weakening demand becomes falling demand
19 Nov, 2008 | Online Travel

The disturbing inaccuracy behind Google Analytics
18 Nov, 2008 | Internet Marketing

OTAs feel pinch of weaker demand
13 Nov, 2008 | Online Travel

Expedia to restructure
18 Nov, 2008 | Online Travel

Luxury business-traveler segment going away with great speed
19 Nov, 2008 | Hospitality Industry

TripAdvisor wants your hotel website
20 Nov, 2008 | Hospitality Industry

How much will online travel slow?
13 Nov, 2008 | Online Travel

Hotels struggle, but guests less so
18 Nov, 2008 | Hospitality Industry

Back-to-basics marketing tips for today’s challenging economic conditions
27 Nov, 2008 | Hospitality Industry

Economic Downturn

UK travel industry in for ‘white knuckle ride’ in 2009
01 Dec, 2008 | Online Travel

Strategies for booking hotels on a budget
01 Dec, 2008 | Hospitality Industry

Back-to-basics marketing tips for today’s challenging economic conditions
27 Nov, 2008 | Hospitality Industry

Effective online marketing in a recession
27 Nov, 2008 | Internet Marketing

In tough times for travel business, Europe holds steady
26 Nov, 2008 | Online Travel

Budgets shrink, and holiday fares follow suit
26 Nov, 2008 | Online Travel

Hotels: managing in a downturn
26 Nov, 2008 | Hospitality Industry

Zuji survey with insights on travel in a downturn economy
25 Nov, 2008 | Online Travel

Travel: Weakening demand becomes falling demand
19 Nov, 2008 | Online Travel

Luxury business-traveler segment going away with great speed
19 Nov, 2008 | Hospitality Industry

Marketers need to adapt to new economic conditions
19 Nov, 2008 | Internet Marketing

Hotels struggle, but guests less so
18 Nov, 2008 | Hospitality Industry

OTAs feel pinch of weaker demand
13 Nov, 2008 | Online Travel

Travelport GDS business declines 10% in Q3
13 Nov, 2008 | Online Travel

How much will online travel slow?
13 Nov, 2008 | Online Travel

E-Mail Newsletter


Visit our sponsors: