Yahoo! gets personal with Starbucks
January 25, 2006 |
In a bid to build traffic for Yahoo!'s dating site, Starbucks will give away a $10 gift card redeemable at the coffee giant's shops to people who register with Yahoo! Personals through Feb. 19.
Starbucks and Yahoo! Personals will announce the start of a new relationship today.
The coffee giant will give away $10 Starbucks gift cards to people who register for the Internet dating site through Feb. 19.
The site will have a location finder for the nearest Starbucks store.
The promotion, timed to generate business before Valentine’s Day, is the most extensive yet for Yahoo’s dating service with another company.
Yahoo! Personals is consistently the top-ranked U.S. online-dating site in terms of individual visitors, according to research firm Comscore Networks.
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