May 06, 2015

How travel brands plan to unbutton sales via Apple Watch apps


As the Apple Watch begins showing up on consumers’ wrists, numerous top brands from the travel sector are rolling out wearable applications to enhance their smartphone apps and drive sales via features such as keyless room entry and additional booking options.

Although many top marketers are developing Apple Watch apps, the potential for spontaneity and convenience are two aspects that suggest the travel sector may be one of the best-suited for the wearables space. Hotel brands such as Starwood Hotels and Resorts and Marriott International are bringing their mobile app’s features to the hotly anticipated device, while Expedia and Booking.com are also joining the action with booking capabilities.

“Keyless room entry, like Marriott and Starwood are implementing, is a great use for wearables, though there are countless other opportunities that hotels should explore,” said Stephanie Trunzo, chief operating officer at PointSource, Raleigh, NC. “Imagine a scenario where the room thermostat adjusts to your preference and the lights turn on in the room when you approach the door.

“You walk in and your favorite artist is playing on the sound system while your food and drink preferences are prioritized on an interactive menu. The hotel experience is now unique for each guest.”

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