While the 2014 edition of Google's annual Traveler Study is not officially published yet, Leonardo conducted a webinar last week dedicated to exploring the results and implications of the study with Katy Galambos, Industry Analyst, Travel, Google.
During the webinar, Katy from Google explained:
- Why multi-screen marketing is important for hotels – 55% of hotel bookers who use their smartphone for inspiration, book another way
- Trends in the online travel shopping journey – such as the decline of app usage
- Key statistics for understanding consumers – such as why hotel bookers watch travel videos during the early stages of the shopping journey
Get the full story and access to the webinar recording at Leonardo