September 15, 2014

Small is the new big in luxury travel social media


If there’s a unifying trend across 'The Luxury Traveller & Social Media 2014: The Americas', it’s that small is the new big. Social media has now become so pervasive that luxury travel marketers must be extremely creative to reach the right audience and ensure their messages are seen, shared, and loved.

Brand Karma's report finds that it’s the little things that make a big difference to luxury travellers in the Americas. As digital content becomes more concise and marketing become truly personalised, luxury travel marketers must evolve their messages and targeting to profit from the latest digital advances.

With a specific focus on the Americas, the report interprets the collective voice of luxury travellers across the region. By analysing their opinions about 2,000+ leading hotels around the world, Brand Karma discover the preferences and behaviours of current and future generations of luxury travellers, and explain key changes across the global luxury travel landscape. All insights were drawn exclusively from Brand Karma’s research on social media postings left by luxury travellers both in the Americas and globally.

Download the full report at Brand Karma (PDF 2.6 MB)