HOTELMARKETING.COM

Fairmont.com adds multilingual features

July 12, 2006 |

Fairmont Hotels & Resorts has added multilingual features to its Web site to accommodate guests at its growing number of international hotels.

Fairmont Hotels & Resorts has enhanced its website by including multi-lingual micro-sites.

“We aim to personalize the hotel stay for all our guests, and for many this experience begins online, whether it’s researching or booking their travel needs,” explains Brian Richardson, Fairmont’s vice-president of brand marketing and communications. “The new features to fairmont.com further address the individual needs of our global customer base and complement our Internet strategy of being the easiest hotel brand to do business with online.”

With a growing international presence and a number of new hotels and developments in areas such as Europe, Africa, and the Middle East, Fairmont is now providing online hotel content in a multitude of dialects.

Initially, Fairmont will offer multi-lingual micro-sites in Japanese, Latin American and European Spanish, German, and French, with each site providing detailed information on all of the hotels within the Fairmont collection.

Fairmont will explore the implementation of additional language offerings such as simplified Chinese and Arabic later in 2006.

In addition to the new language portals, Fairmont.com has been further upgraded to offer dynamic packaging functionality. The new packaging service enables guests to book all major components of a trip through Fairmont’s website, such as air travel and hotel accommodation.

Guests can now enjoy the benefits of using a single entity for their Fairmont travel plans, while also realizing savings when booking bundled vacation packages versus buying the components separately.

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