MSN leads shopping engines; Google tops general search engines
August 04, 2006 |
Google scored significantly higher than Yahoo and MSN’s general engines, its closest competitors according to a new Jupiter Research. But that picture changed in the comparison of shopping engines to other shopping engines.
In a study of search engines from Jupiter Research, Google leads the other general engines in unique visitors, frequency of visits and intensity, defined as the number of pages on the site accessed per month. Google scored significantly higher that Yahoo and MSN’s general engines, its closest competitors in Jupiter’s CORE Index (composite online rating of effectiveness), which rates the ability of both general and dedicated shopping search engines to attract, retain and direct searchers to commerce sites.
But that picture changed in the comparison of shopping engines to other shopping engines, according to the report, “Shopping Search CORE – Shopping Engines Top General Engines in Use Intensity.” Yahoo Shopping scored highest in the number of unique visitors, while MSN Shopping scored highest in the frequency of visits and PriceGrabber.com scored highest in the intensity index.
Jupiter’s report notes that Google traffic grew 49% since it was last tracked by the research firm in 2004, while Yahoo’s grew 13%. Traffic at both general search engines AOL and Ask.com grew 8% over the same period. MSN is the only general search engine indexed to have lost traffic during that time. Among dedicated shopping search engines, growth has been more modest. Since 2004, traffic at PriceGrabber.com is up only 16%, MSN Shopping’s is up only 10%.
Jupiter notes that the shopping search engines with the highest unique visitor scores aren’t necessarily tops in frequency, which suggest the opportunity to build affinity at those engines for incoming traffic.
Source: Internet Retailer
Related Articles
Formulas for choosing the right online marketing channel
02 Jul, 2009 | Internet Marketing
5 steps to SEO success abroad
02 Jul, 2009 | Internet Marketing
Companies cope with Twitter imposters
30 Jun, 2009 | Internet Marketing
The purchase funnel is no more
30 Jun, 2009 | Internet Marketing
Let’s make the web faster
24 Jun, 2009 | Internet Marketing
Googles image recognition technology spots landmarks
23 Jun, 2009 | Internet Marketing
When choice is demotivating
22 Jun, 2009 | Internet Marketing
Social marketing’s likely end game: Customer service
18 Jun, 2009 | Internet Marketing
Internet giants look for edge in real-time search
17 Jun, 2009 | Internet Marketing
10 signs you don’t understand web analytics
11 Jun, 2009 | Internet Marketing
Most Popular Articles
How to maximize your hotel’s GDS distribution
30 Jun, 2009 | Hospitality Industry
PKF sees hotel rates continuing to fall in 2010
17 Jun, 2009 | Hospitality Industry
If you discount, do so carefully
18 Jun, 2009 | Hospitality Industry
Summer travel trends according to hotels.com
23 Jun, 2009 | Online Travel
Luxury brands waking to a new reality
18 Jun, 2009 | Hospitality Industry
New hotel review site launches with independent, expert reviews
24 Jun, 2009 | Hospitality Industry
Destination marketing in the age of Web 2.0 and beyond
16 Jun, 2009 | Online Travel
Hotel technology moving into the cloud
24 Jun, 2009 | Hospitality Industry
Information key feature for tourism social networking
25 Jun, 2009 | Online Travel
“Thriving” not just “surviving” in a depressed economy: Tips for the independents
17 Jun, 2009 |
Economic Downturn
Rate integrity in a down market
02 Jul, 2009 | Hospitality Industry
The incredible shrinking airline
02 Jul, 2009 | Online Travel
U.S. spending on travel, tourism dropped 5.9% in first quarter
18 Jun, 2009 | Online Travel
If you discount, do so carefully
18 Jun, 2009 | Hospitality Industry
Luxury brands waking to a new reality
18 Jun, 2009 | Hospitality Industry
Travelocity says book now
17 Jun, 2009 | Online Travel
LHW courting guests discreetly with sweet deals
16 Jun, 2009 | Hospitality Industry
The new normal, according to McKinsey
11 Jun, 2009 | Internet Marketing
Pressure on hotel rates not likely to go away soon
04 Jun, 2009 | Hospitality Industry
Travelocity issues ‘Traveler Confidence’ report
03 Jun, 2009 | Online Travel
New study reveals changes in leisure travelers’ online search behavior
02 Jun, 2009 |
Marriott launches ‘Deal of the Day’, exclusively on Twitter
02 Jun, 2009 | Hospitality Industry
Expedia makes airline no-fee policy permanent, eliminates hotel cancel/change fees
28 May, 2009 | Online Travel
The new high-end consumer
28 May, 2009 | Internet Marketing
Hoteliers most concerned with marketing ROI
26 May, 2009 |














