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New Yahoo Search Marketing preview

August 10, 2006 |

No longer is search engine marketing soley the sponsored links above and beside organic search results, but in Yahoo’s case the company has expanded search beyond the box and into their most used and popular channels.

Yahoo Search Marketing has basically been using the same auction bidding system since GoTo.com launched nearly 8 years ago and with the new direction of the Yahoo company and the success of Google AdWords, the public (advertisers) have been screaming for a new up-to-date system which compliments the diversity of the Yahoo Network.

No longer is search engine marketing soley the sponsored links above and beside (or integrated within) organic search results, but in Yahoo’s case the company has expanded search beyond the box and into their most used and popular channels. Enter Yahoo Trip Planner, Yahoo Answers, Yahoo News and Yahoo Local. All remarkable and defining offerings from Yahoo which have a glimpse of its (and ours) online future, which also grows beyond the PC and into our pockets, cellulars and navigation systems.

The new Yahoo Search Marketing application launch schedule has been set with the new Application Launch in Q4 2006 and Ranking Scheme rollout in Q12007 (but perhaps before Christmas shopping season).

Yahoo Search Marketing has been working on the planning of the application for 5 years along with up to 1,000 private testers of the new Yahoo Search Marketing system.

Get the full story at Search Engine Journal

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