August 25, 2016

Expedia and Red Lion partner for members-only rates


Expedia has partnered with Red Lion Hotels, enabling users of Expedia.com and Hotels.com to have access to Red Lion's members-only rates otherwise available only through its Hello Rewards program.

Users can also directly sign up for Hello Rewards via the Expedia sites, which Expedia said has resulted in a greater than four times month-over-month increase in sign-ups for Hello Rewards. The program has been available for less than a month.

The Washington state-based Red Lion has 114 properties in the U.S. and Canada in the upscale, midscale and economy categories. Its brands are Hotel RL, Red Lion Hotels, Red Lion Inn & Suites, GuestHouse and Settle Inn.

Travelers who book the Red Lion member rate on either Expedia.com or Hotels.com will get loyalty points through Expedia+ or Hotels.com Rewards, respectively, as well as benefits from Hello Rewards (a free night every seven stays, best rate guarantee, express check-in and late checkout when available, room upgrades when available and more).

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