September 23, 2014

New ABTA study sees significant growth in the use of tablets for booking travel online


A “significant” rise in the use of tablet devices and mobiles to book holidays online has been recorded in the past 12 months. Nearly a fifth of online bookers secured a break via a tablet compared to just 10% in 2013 and mobiles saw a steady 4% increase in usage over the past year.

Tablets are now also marginally more popular than mobiles for online bookings, according to the latest Abta research.

The PC remains the most popular device for online booking with 93% of consumers using a PC or laptop in the past 12 months. Yet while desktop computers remain dominant, their usage has slipped from last year, particularly amongst 16-24 year olds, as they switch to book via mobiles and tablets.

Consumers regard the PC as the easiest and most secure way of booking online with 85% of those using a PC stating these as essential or important reasons for choosing it. Tablets are the preferred option for saving time with 77% of people who used a tablet saying this was an essential or important reason for choosing it. Mobile phones are the least preferred way of booking online as they are seen as relatively less secure and less easy to use than alternatives.

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