September 28, 2016

How Expedia turns visitors into customers


As a large travel site, Expedia gets its users from search, social, referrals, direct type-ins and paid channels. How Expedia tailors its user experience for visitors coming in from each of these channels can teach you a lot about conversion rate optimization.

Conversion rate optimization is a major concern for a business as large as Expedia’s. When you’re dealing with tens of millions of transactions every year, even a 0.2% bump in conversion rates can translate into millions in extra revenue.

For obvious reasons, there’s a lot you can learn about CRO best practices and innovations by understanding how Expedia turns visitors into customers. Here's an in-depth teardown of Expedia.com and how it converts traffic coming in from two different channels - organic search and direct type-ins.

Get the full sory at Econsultancy