RatesToGo positioned as supplier friendly lastminute channel

November 16, 2006 |

RatesToGo allows hotels to sell their unsold inventory direct to consumers in a dynamic and low cost environment. Hotels maintain control over their inventory and pricing releasing rooms on a daily basis depending on consumer demand.

RatesToGo has been working with hoteliers for over four years to help hotels distribute their unsold hotel inventory. RatesToGo has a multi-channel distribution network of over 28,000 affiliate partners and 3.2 million members worldwide. RatesToGo offer consumers a low rates guarantee^ for global accommodation bookings up to 21 days in advance.

By listing (signing a contract) to sell your hotel on RatesToGo, your hotel will get the benefits of the following: Key achievements for RatesToGo over the past four years include:

- Over 2.Million Unique site visitors per month
- Promotion of your hotel to consumers from over 230 countries worldwide
- Multiple language service including Chinese (Simplified and Traditional), English, French, German, Italian, Japanese, Korean, Thai. Portuguese and Spanish
- A unique Membership Loyalty program that lets Members earn up to 2% of their booking back in Member Dollars
- RatesToGo Membership has experienced average growth of 114% year on year since its inception in 2003.* The Membership program now has over 3.2 million Members worldwide
- RatesToGo pioneered the B2B affiliate solution for last minute hotel booking services to other companies and websites.

RatesToGo’s membership program has over 243,000 US Members with the other 3 Million Members spread across 230 countries include major markets such as Australia, United Kingdom, Italy, Spain, France and Japan. Hotels that have a RatesToGo contract can have access to these members by actively participating in the Membership newsletter program. All hotels need to do is provide a special deal for RatesToGo users and this will be promoted to customers worldwide through the fortnightly newsletter. The RatesToGo newsletter has a low unsubscribe rate from its regular distribution. RatesToGo Members are frequent travelers who make repeat bookings both domestically and internationally. RatesToGo’s Membership Program also provides extra savings for all members allowing them to earn Members Dollars on already discounted bookings. These can then be used towards their next booking or a future booking.

Another key distribution network for RatesToGo hotels is through RatesToGo’s 28,000 affiliate partners (with over 9,000 affiliates based in the US). These partners include direct to consumer sites, price comparison sites and key travel partners including: Commission Junction; Travelaxe.com; OneTime.com; Tripadvisor.com; and kayak.com. Affiliate partners can have the option of seamlessly interfacing with the RatesToGo booking engine (full customisation options available) or using the available XML capabilities.

Chloe Lim, Director of Global Marketing for RatesToGo says “RatesToGo allows hotels to sell their unsold inventory direct to consumers in a dynamic and low cost environment. Hotels maintain control over their inventory and pricing releasing rooms on a daily basis depending on consumer demand. Through the power of RatesToGo distribution and marketing channels this provides hotels with another strategic marketing and sales tool to promote their hotel savvy travellers globally.”

RatesToGo appeals to business travellers, young travellers, couples and families with a variety of accommodation types including apartments, luxury resorts, hotels and motels. RatesToGo offers it’s customers a wide range of accommodation choices at up to 70% off normal rack rates and the provision of a low rate guarantee^.