Travel research outside the Internet already unknown for many
February 21, 2007 | Online Travel
One of the greatest impacts the Internet has had on consumer behavior is the planning and purchase of travel. The impact has been so great that researching or purchasing travel outside of the Internet is already an unknown experience for many consumers.
The rush of travel consumers to the Internet has led to an online travel marketplace estimated at $68 billion – and that is in the US only. Furthermore, in a new report from PhoCusWright Research, this year for the first time online transactions will account for over half of all U.S. travel bookings. To better understand the Internet’s impact on travel planning and purchasing, Burst recently surveyed over 2,100 web users 18 years and older who plan to travel in the next three months about their use of the web as a travel resource.
The Burst study focused on the use of the web as a travel research tool and a means to purchase travel products. The study found that four out of five (79.0%) respondents will use the Internet to plan their upcoming personal travel. There is no difference in the number of men (79.9%) or women (78.1%) who will use the Internet to plan their travel; and similar numbers of all age as well as income segments will use the Internet for trip planning.
Among respondents who will utilize the Internet to plan their upcoming travel, nearly half (47.2%) say the Internet will be their primary travel resource. Among age segments, respondents 25-34 years are most likely to say the Internet will be their primary travel resource (53.2%); and respondents 55 years and older are least likely (41.4%).
Additionally, half (51.8%) of respondents reporting household income (HHI) of $75,000-$99,999, and nearly two-thirds (63.1%) of respondents reporting HHI of $100,000 or more say the Internet will be their primary travel resource.
Get the full story at Burst Media
Related Articles
Online travel booking: What influences consumers?
14 Oct, 2008 | Online Travel
The new era of travel affiliate marketing
14 Oct, 2008 | Online Travel
Hitwise: US travel website ranks, September 2008
14 Oct, 2008 | Online Travel
Tourism 2023, the travel industry´s plan for coping with the future
14 Oct, 2008 |
Google rallies embattled travel marketers
09 Oct, 2008 | Online Travel
Kayak launches across Scandinavia
09 Oct, 2008 | Online Travel
Travel industry shaken by economic downturn
08 Oct, 2008 | Online Travel
In-flight Wi-Fi likely to be heavily monitored by airlines
08 Oct, 2008 | Online Travel
‘Budget Travel’ honors industry innovations
08 Oct, 2008 | Online Travel
Travelport GDS partners with Hotels4U
07 Oct, 2008 | Online Travel
Most Popular Articles
TripAdvisor travelers offer glimpse into 2009 trends
02 Oct, 2008 | Online Travel
Travel industry shaken by economic downturn
08 Oct, 2008 | Online Travel
Google rallies embattled travel marketers
09 Oct, 2008 | Online Travel
Intercontinental Hotels Group taps Google Earth
07 Oct, 2008 | Hospitality Industry
How much marketing is too much?
01 Oct, 2008 | Internet Marketing
Travel industry failing to embrace multi-channel selling
30 Sep, 2008 | Online Travel
Ryanair stunned by Spanish court decision
02 Oct, 2008 | Online Travel
LHW.com struggles to deal with promotional campaign
02 Oct, 2008 | Hospitality Industry
European hoteliers focus on direct web bookings
07 Oct, 2008 | Hospitality Industry
Eco-friendly travel portal launches
01 Oct, 2008 | Online Travel
Dossier: Travel 2.0
Tourism Wikis: The world according to the crowd
14 Aug, 2008 | Online Travel
TripIt taps Sabre’s VirtuallyThere
30 Jul, 2008 | Online Travel
American Express Business Travel to launch BusinessTravelConnexion.com
29 Jul, 2008 | Online Travel
Expedia enhances site usability with social search solution
23 Jul, 2008 | Online Travel
Travel plays a big role in social computing
22 Jul, 2008 | Online Travel
Dossier: Social Media
Social networks get down to business
21 Aug, 2008 |
Woman to woman, online
20 Aug, 2008 | Internet Marketing
Selling to the experience economy
19 Aug, 2008 | Internet Marketing
Social media use now major mainstream activity
18 Aug, 2008 | Internet Marketing
Examples of corporate social media in action
24 Jul, 2008 | Internet Marketing
















