Small hotels, big business
March 15, 2007 | Hospitality Industry
More hotel guests are showing an interest in the type of originality and character found at boutique hotels. In competing against larger chains with bigger marketing budgets, smaller hotels often focus on their exceptional service and unconventional style.
As travelers become more adventurous and discerning, the small luxury and boutique industry is at their service.
John Sears, executive vice president of Boutique Hotels & Resorts International, an independent network of boutique hotels under one brand name, says visitors want their hotel address, like their home address, to reflect personal taste and standards.
“It is clear that the ordinary hotel trade drastically underestimated the demand for originality and character,” says Sears. “The tide has radically shifted.”
Get the full story at TheStreet.com
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