Just how trustworthy is Travel 2.0?
March 29, 2007 | Online Travel
Welcome to what some have dubbed Travel 2.0, that unfiltered, open-ended universe where anybody with an ISP can discuss their comings and goings and what they found (or hope to find) along the way.
Surveys show people are more influenced by Web sites than traditional media,Ӕ says Jeffrey Grau, senior analyst with eMarketer.com. TheyӒre making [travel] decisions based on peer reviews more than magazines and TV shows.
And there are certainly plenty of peer reviews to choose from. Five years ago, you might read the comments at TripAdvisor.com or IGoUGo.com or ask a question at BootsnAll.com or Lonely PlanetԒs Thorn Tree forum. Printed guidebooks were still king.
Today, everybody and their sister is a virtual guidebook writer. Looking for a Mexican beach getaway? Jetncia24 on Gusto.com suggests you head for Huatulco before itӒs taken over by Senor Frogs and McDonaldҒs. Need a condo for six in Aspen? Mama Gretch (self-proclaimed ԓwicked smaht girl from Boston) has a suggestion on Yahoo! Travel.
Get the full story at MSNBC
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