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How to market on YouTube

April 23, 2007 | Internet Marketing

Now that YouTube is more popular than all the sites of the TV networks combined, you may wonder whether broadcast TV's days are numbered. It may well become more important for your brand or company to be on YouTube than to be advertised on TV.

Now that YouTube is more popular than all the sites of the TV networks combined, you may wonder whether broadcast TV’s days are numbered. It may well become more important for your brand or company to be on YouTube than to be advertised on TV. Undoubtedly for some that day has already arrived. With Google having acquired YouTube, certainly it has a heck of a lot more resources at its disposal. You can bet that YouTube will be one of the major players in consumer-generated media for years to come.

Already, YouTube has launched careers, such as that of YouTuber “Brookers” who was hired by Hollywood celebrity Carson Daly because of her zany videos. YouTube has also brought international fame to previously unknown bands such as Sick Puppies, a band popularized by the hugely popular and inspiring “Free Hugs” video set to the Sick Puppies song “All The Same.”

And then there are the hugely successful commercial viral campaigns, such as Blendtec’s “Will It Blend?,” the brilliant video series on various household objects that are run through a Blendtec blender - including marbles, rake handles, and even iPods.

Get the full story at MarketingProfs.com

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