Social-networking sites for Hispanics popular with users
April 30, 2007 | Internet Marketing
Spanish-language and bilingual social-networking sites like ElHood.com, Quepasa.com and MiGente.com are finding a ready market of users, especially among the 67% of 18- to 27-year-old Hispanics online.
About 56 percent of Hispanics in the United States use the Internet, compared with 71 percent of non-Hispanic whites and 60 percent of non-Hispanic blacks, according to the Pew Internet and American Life Project. But the number of Hispanics online jumps to 67 percent among 18- to 27-year-olds _ the group most likely to visit social-networking sites and one coveted by advertisers.
The online gathering spots allow users to post profiles and keep in touch with friends, as well as expand their circle of acquaintances. Ads and partnerships that help spread new music keep the sites afloat.
This week, News Corp.’s MySpace announced it’s jumping into the market with a new Spanish-language site for U.S. Hispanics and a pan-regional site for Latin Americans.
Get the full story at The Washington Post
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