December 14, 2017

Amadeus builds new open travel platform, aims to redefine distribution

Amadeus has dropped the word ’distribution’ in its lexicon, in favour of ‘travel channels’, and is building a new Amadeus Travel Platform to tap future growth.

It’s not just a change of name but a change in strategy in which it sees the future growth being in non-air, said senior vice president travel channels and a member of the Amadeus’ executive committee, Decius Valmorbida, interviewed in Bangkok.

The company is putting its priority on a new “fully open” platform that will pull in content other than air – ground transport, in-destination tours & activities, accommodation, LCCs or traditional airlines that do not participate in the typical GDS model, and so on – sourced from alternative means, including APIs or even direct from web through screen-scraping.

This will enable travel agents to provide their customers with a full array of options at any given moment, from the time they start establishing a relationship with a client, to when the client is buying travel, during his trip and even afer.

Said Valmorbida: “We’ve shifted our focus to the travelers, who are being exposed to travel trends, are used to shopping at high speed and want a convenient one-click buying.

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