Expedia Group is launching a bot powered by artificial intelligence (AI) that is designed to help their lodging partners maximize growth.
Rolling out in the first half of next year, the tool will be available on the Expedia PartnerCentral platform.
"When we think about our lodging business, we have created a lot of tools," said Brand Expedia Group president Aman Bhutani at the Expedia Partner Conference here on Thursday. "But we realized earlier this year that we now need a piece of AI to actually recommend which tool to use. Because if you are trying to act on something, should you be using a promotion or a travel ad or additional inventory?"
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