While touring Europe to promote his new book "What’s the Future of Business," digital marketing guru Brian Solis was interviewed by WIHP's Martin Soler about the future of travel, hospitality and hotel marketing, and why hotels need to integrate new technology into their DNA.
The interview is devided into four short videos where Brian and Martin tackle questions like “If you can give 3 things hotels need to do to adapt, what would they be?” and discuss why hotels need to integrate new technology into their DNA, not as a reactive approach but designing their hotel using the advances in technology.
In the final installment, the two set out to answer key questions for hotel marketers looking to understand and engage the digital customer.
Watch the videos at Brian Solis
Related Link: WIHP