Expedia’s latest update to its mobile application focuses on better meeting the needs of last-minute travelers – an important and growing group on mobile – by enabling them to book a car rental and find a nearby hotel deal for that day on the launch screen.
Travel is one of the more popular categories on mobile because travelers are, by their nature, on-the-go and in need of information such as where to rent a car, what nearby hotels have rooms available and where to find something to eat – information that can be easily accessed from a smartphone. Expedia, a leader in online travel, has been aggressively building its presence on mobile to meet its customers changing needs.
“We know travelers are becoming more accustomed to booking last-minute from their mobile devices, and cars is a similar use case,” said Tarran Street, senior publications manager at Expedia. “It’s a rather frequent scenario where people will get off a plane and walk up to a nearby car rental desk to book a car for their trip.
“Now travelers can book from their phone and hasten the process,” she said.
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