Anxiety is creeping into corporate hotel suites as Airbnb is starting to target business travelers, the bread-and-butter clientele of hotels. For some, the most challenging event in the history of the lodging industry.
Phocuswright, the travel research firm, noted that one in three leisure travelers in 2015 used private accommodations, up from one in 10 in 2011, and that 31 percent of travelers who used Airbnb in the last two years had used it for business.
“This is a more challenging event in the history of the lodging industry than almost any other,” said Bjorn Hanson, clinical professor of the Jonathan M. Tisch Center for Hospitality, Tourism and Sports Management at New York University.
How - and even whether - hotels are responding to the competition is a matter of debate. Only AccorHotels, the French hotel company whose brands include Sofitel and Raffles, has invested directly in the sharing economy, in its acquisition of Onefinestay, a London-based home sharing service that focuses on the high-end market.
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