April 16, 2014

How OTAs are expanding beyond mobile bookings


The next generation of mobile innovation for online travel agencies is moving away from transactions to influencing all parts of the travel experience, including loyalty programs, personalized messages and real-world sales.

Mobile Marketer looked at the mobile offerings from five online travel brands: Expedia, Travelocity, Kayak, Orbitz and Priceline. Although streamlining the mobile commerce experience is still a big priority for many, brands are also looking at how to leverage other mediums to gain market share.

"We’re actively thinking about ways to use mobile devices in the future of hotel travel," said John Caine, chief product officer at Priceline, Norwalk, CT.

"Can a phone unlock a door?" he said. "Do you need a concierge? One of the most exciting things about our space is the rapid pace of technical innovation. Every new technology brings an opportunity to innovate."

Here is a look at how all five brands are taking their mobile strategies to the next level, in alphabetical order.

Get the full story at Mobile Marketer

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