Expedia’s offline plans
January 14, 2008 | Online Travel
With the opening of the first Expedia CruiseShipCenter franchise location this month, Travel Trade associate editor Dori Saltzman discussed the online giant's expansion plans to offline channels with Paul Brown, president of Expedia North American and Expedia Partner Services Group.
Paul Brown says “As online travel has evolved, so too has the ability for consumers to gather rich and deep information online about their travel options. But there are certain trip types for which travelers appreciate the ability to engage with an expert in an offline environment.”
“Because a cruise vacation typically encompasses a more complex itinerary than a more direct flight-plus-hotel combination, the Expedia CSC partnership brings the best of Expedia’s unmatched travel selection and technology leadership, together with CSC’s cruising expertise, proprietary CruiseDesk technology and high-touch, knowledgeable agents.”
Get the full story at TravelTrade
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