Business gets social
January 14, 2008 | Internet Marketing
Business marketers are on target with their plans to spend on search marketing, e-mail and corporate sites, but would be better served to move funds out of traditional media and toward more word-of-mouth venues such as Web-based events, trade shows and conferences, says eMarketer.
Last year was the first time trade shows—referred to as “face-to-face” media by American Business Media (ABM)—surpassed business publications in share of total revenue.
Emphasis on socialization is growing for digital media, including social media such as such as blogs, wikis and social networks.
eMarketer projects that, in 2008, US B2B online advertising spending will increase almost 19%, to $5.2 billion.
“B2B marketing is undergoing tectonic shifts,” says Lisa Phillips, eMarketer Senior Analyst and author of the new report, B2B Marketing Online: Business Meets Social Media. “One thing that hasn’t changed, though, is that sales cycles remain long and complicated.”
Get the full story at eMarketer
Related Articles
Discounts, contests drive online promos
08 May, 2008 | Internet Marketing
What domain name is right for your online promo?
08 May, 2008 | Internet Marketing
How Google ended Microsoft’s Yahoo search
08 May, 2008 | Internet Marketing
Is your consumer using social media?
07 May, 2008 | Internet Marketing
Thinking about the social Web? Do something!
07 May, 2008 | Internet Marketing
Opt-in email best practices
06 May, 2008 | Internet Marketing
10 experts weigh in on marketing to U.S. Hispanics
06 May, 2008 | Internet Marketing
6 tips for building community
05 May, 2008 | Internet Marketing
Sharing customer service stories online
05 May, 2008 | Internet Marketing
USATODAY.com launches online flight community
02 May, 2008 | Online Travel
Most Popular Articles
Future trends in hotel e-business
30 Apr, 2008 | Internet Marketing
Consumers still traveling despite state of the economy
24 Apr, 2008 | Online Travel
American Express launches online travel community
24 Apr, 2008 | Online Travel
The world’s best hotels according to Expedia
07 May, 2008 | Online Travel
Travelers don’t believe hotel marketers anymore
24 Apr, 2008 | Internet Marketing
Starwood selects ReviewAnalyst to analyse hotel reviews online
24 Apr, 2008 | Internet Marketing
Travel Ad Network aims to build largest travel audience online
23 Apr, 2008 | Online Travel
GDS for sale
23 Apr, 2008 | Online Travel
A Guide to online booking for group rooms and meeting space
29 Apr, 2008 | Hospitality Industry
Ritz-Carlton’s customer service policies worth repeating
30 Apr, 2008 | Hospitality Industry
Dossier: Travel 2.0
USATODAY.com launches online flight community
02 May, 2008 | Online Travel
Future trends in hotel e-business
30 Apr, 2008 | Internet Marketing
Sabre launches AgentStream, an online community for travel agents
29 Apr, 2008 | Online Travel
American Express launches online travel community
24 Apr, 2008 | Online Travel
How to manage negative online hotel reviews
17 Apr, 2008 | Hospitality Industry
Dossier: Social Media
Five tips for protecting your online reputation
02 May, 2008 | Internet Marketing
Marketers should target niche social networks
29 Apr, 2008 | Internet Marketing
U.S. lags in social media creation
23 Apr, 2008 | Internet Marketing
Can email survive social media’s rise?
18 Apr, 2008 | Internet Marketing
The future, a web guided by common sense
17 Apr, 2008 | Internet Marketing
E-Mail Newsletter
Visit our sponsors:
