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Yahoo’s new revitalization strategy

January 23, 2008 | Internet Marketing

According to The New York Times, Yahoo is about to lay off hundreds of people and focus on three parts of its business - becoming a "starting point" for the most consumers on the Web; extending its advertising offerings to sites across the Web; and opening up Yahoo's technology infrastructure to third-party developers and publishers.

Yahoo is planning to lay off hundreds of employees in an effort to increase its profitability, prop up its deflated stock price and narrow the focus of its sprawling Internet portal to a smaller number of crucial areas.

After a 100-day review of the company, Mr. Yang said in October that Yahoo would focus on three areas: becoming a “starting point” for the most consumers on the Web; extending its advertising offerings to sites across the Web; and opening up Yahoo’s technology infrastructure to third-party developers and publishers.

The strategy is aimed at revitalizing Yahoo, which has been eclipsed by Google in Internet search, and has faced increasing competition from social networks like MySpace and Facebook. As a result, Yahoo’s share of the overall online advertising market has declined. Still, the company remains a powerful force on the Internet, with about 500 million people visiting its sites around the world each month.

Get the full story at The New York Times

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