E-mail strategies most marketers forget
February 18, 2008 | Internet Marketing
A welcome message should be used to build off the initial engagement you created with the recipients. Many senders just send a text welcome message or a simple opt-in confirmation. There is so much more you can do with a welcome message, and the opportunity should not be wasted.
Here are some tips for creating an effective welcome message template:
- Don’t be afraid to send an HTML message. A welcome message that looks like future mailings will let users know what to expect.
- Give recipients a sneak peak of the type of content they will be receiving. If you have a weekly newsletter, put one article in your welcome message from the week before to show the benefits of the information they will be receiving from you.
- Ask those who have opted in to add you to their address books. The welcome message provides the best opportunity for interested people to add your sending address to their address books, since you know they are currently engaged with your company.
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