Ten crucial elements for great transactional emails
October 01, 2008 | Internet Marketing
Don't miss out on opportunities to connect with your customers. iMedia Connection lists some simple steps you can take to boost the value of each and every email.
If I sent you a present, you’d send me a thank-you note, right? Not just to say thanks (even if you hated it), but also to let me know it got to you safely and because we’re friends.
So, when people buy from your online store or sign up for your email newsletter, why wouldn’t you use your transactional email to let them know how pleased you are? Sad to say, a lot of them sound like thank-yous written by sullen 7-year-olds: “Thanks for the socks, Grandma.”
A passable transactional email focuses on only the event that just happened or is about to happen, such as a subscription request, a hotel reservation, a product order or a recurring payment. A great one describes the event in detail, uses language that makes the customer feel good about what just happened, invites him or her back to the website for more information or to expand on the event, and provides contact information for questions or concerns.
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