July 02, 2013

10 hospitality technology trends you need to know about


As consumers become more sophisticated about technology in their professional and personal lives, they expect more from hotels when they travel. A hotel’s technology offerings are an important factor when choosing a hotel, according to a majority of respondents to a new survey.

A recent webinar sponsored and moderated by The Wall Street Journal and an accompanying white paper explored 10 key hospitality technology trends. Participants included several technology vendors and two hotel company executives: Peggy Fang Roe, VP of global operations service for Marriott International, and Ericka Nelson, GM of The Muse Hotel, a Kimpton Hotels property in New York.

As consumers become more sophisticated about technology in their professional and personal lives, they expect more from hotels when they travel. A hotel’s technology offerings are an important factor when choosing a hotel, according to a majority of respondents to a SmartBrief poll. Savvy hotels are responding by adapting their guest rooms, meeting spaces, lobbies and front desks to today’s technology advances. The changes are improving the guest experience as well as making hotels more inviting to younger travelers – the market every hotelier is trying to accommodate and attract – who see technology as an essential part of their lives. Read on to learn about the most important trends in hospitality technology.

Hotel technology no longer is simply a perk, it’s a necessity for hotel guests. Guests are expecting more from their travel, from free Wi-Fi to the ability to check in using an automated kiosk, and hotels that can embrace the new technology trends will have a leg up on the competition.

In addition, hotels that can offer more in the way of sophisticated technology for meeting and events spaces are meeting the demand for a separate, but growing, line of business.
By offering intuitive technology that helps guests access digital content, use their own devices and work efficiently on the road, forward-thinking hotels are meeting rising expectations and creating memorable experiences for guests.

Download the full report at SmartBrief (PDF 1.4 MB)