13 essential social media ‘listening tools’

June 03, 2009 |

If you have customers, chances are they're talking about you to their friends, to their coworkers, and to anyone else who will listen. Here are some of the top tools for listening to and monitoring the online chatter about your brand.

1. Google Alerts: Google Alerts is the steady rock in the sometimes white-water world of monitoring. You can easily target keywords that are important to your brand and receive streaming or batched reports

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