15 tips for survival in difficult times
January 27, 2010 |
Hotel marketers often complain about the impact of the recession on their lives and business. Instead of developing new long-term strategies to help them manage in an ever-changing business environment, many will panic and introduce short-term quick-fix solutions that are not always successful.
Here are some key pointers to help you survive during difficult times.
- Think very carefully about your advertising and marketing activities and adjust them accordingly
- Know your guests and understand their requirements; introduce on-line and in-house questionnaires so you can find out what your guests are really looking for instead of offering them what you want to offer. The market is changing all the time and many guests will be 'travel experts' who know what they want and expect to get it.
- Monitor your competitors on a regular basis.
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