3 steps to building an SEO-friendly site structure
January 19, 2010 | Internet Marketing
When you're launching a new website, it can be tempting to just get it out there and worry about search engine optimization later. Websites are pliable -- you can always change them when you need to, right?
Don’t make that mistake. Procrastinating on SEO can have a number of harmful effects on your site and your business:
- New domains often experience a “sandbox effect,” or a period of low (or nonexistent) search engine rankings. Neglecting SEO will only worsen the effect.
- The longer your site is live, the more complex a redesign becomes. A good redesign that takes SEO into account can be time-consuming and costly. (And it could be a while before you find the time and capital.)
- Redesigns often disrupt URL structure, so you lose the link equity you’ve earned over time.
All told, it’s much easier to build solid SEO into your site’s foundation before you launch. These three steps will help you create a well-organized information architecture that is friendly to users as well as search engines.
Get the full story at iMedia Connection
Related Articles
Local shoppers look online first
19 Mar, 2010 | Internet Marketing
Facebook visits surpass Google, but what does it really mean?
19 Mar, 2010 | Internet Marketing
Facebook ousts Google in US popularity
18 Mar, 2010 | Internet Marketing
Facebook will rule the Web during the next decade
18 Mar, 2010 | Internet Marketing
5 tools to improve your email marketing
17 Mar, 2010 | Internet Marketing
9 tips for location-based marketing
16 Mar, 2010 | Internet Marketing
Google makes its local shopping move
16 Mar, 2010 | Internet Marketing
Google poised to close China site
15 Mar, 2010 | Internet Marketing
China’s Internet obsession
15 Mar, 2010 | Online Travel
Bing advancing slightly in search rankings
12 Mar, 2010 | Internet Marketing
Most Popular Articles
Does your hotel really need a social media strategy?
11 Mar, 2010 | Hospitality Industry
Top ten best practices for today’s online hotel marketer
17 Mar, 2010 | Hospitality Industry
How TripAdvisor engages mass influencers
12 Mar, 2010 | Online Travel
6 ways to drive more online travel sales in 2010
11 Mar, 2010 | Online Travel
Why should I open your e-mail?
09 Mar, 2010 | Internet Marketing
The need for a more holistic approach to revenue management
10 Mar, 2010 | Hospitality Industry
How have Web 2.0 & social media shaped online hotel marketing?
16 Mar, 2010 | Hospitality Industry
Google Marketplace drives corporate travel apps
15 Mar, 2010 | Online Travel
Five creative strategies for hotels to attract new repeat guests
17 Mar, 2010 | Hospitality Industry
Social media empowers new modes of travel
19 Mar, 2010 | Online Travel
Economic Downturn
Recovery over a year away, say European hotel executives
16 Mar, 2010 | Hospitality Industry
China expected to stimulate world travel economy in 2010
16 Mar, 2010 | Online Travel
IATA sees brighter 2010 outlook
15 Mar, 2010 | Online Travel
Virgin America’s guide to not screwing up customer service
12 Mar, 2010 | Internet Marketing
UK travelers plan to take multiple trips abroad in 2010
09 Mar, 2010 | Online Travel
Un-stoppable growth in OTA bookings, GDS still lacking behind
05 Mar, 2010 | Online Travel
Global hotel prices dropped beyond 2004 levels during 2009
02 Mar, 2010 | Hospitality Industry
Things are looking up for U.S. airlines
02 Mar, 2010 | Online Travel
Asia leads travel industry’s recovery
26 Feb, 2010 | Online Travel
Meeting buyers see budget cutbacks ease
25 Feb, 2010 | Hospitality Industry
Travel companies grapple with “new normal”
23 Feb, 2010 | Online Travel
Europe likely to see recovery, not growth, says STR
22 Feb, 2010 | Hospitality Industry
Hogg Robinson Group sees early signs of recovery
22 Feb, 2010 | Online Travel
US Travel growth expected in 2010
18 Feb, 2010 | Online Travel
IHG’s profit drops 18%, as hotel rates continue to fall
16 Feb, 2010 | Hospitality Industry
E-Mail Newsletter
Visit our sponsors:
