3 steps to building an SEO-friendly site structure
January 19, 2010 |
When you're launching a new website, it can be tempting to just get it out there and worry about search engine optimization later. Websites are pliable -- you can always change them when you need to, right?
Don't make that mistake. Procrastinating on SEO can have a number of harmful effects on your site and your business:
- New domains often experience a "sandbox effect," or a period of low (or nonexistent) search engine rankings. Neglecting SEO will only worsen the effect.
- The longer your site is live, the more complex a redesign becomes. A good redesign that takes SEO into account can be time-consuming and costly. (And it could be a while before you find the time and capital.)
- Redesigns often disrupt URL structure, so you lose the link equity you've earned over time.
All told, it's much easier to build solid SEO into your site's foundation before you launch. These three steps will help you create a well-organized information architecture that is friendly to users as well as search engines.
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