4 essentials for awesome emails

December 18, 2009 | Internet Marketing

Keeping up with the newest email marketing ideas in creative, as well as the latest regulations, can become a job in itself but, by honing in on the following four key areas, you can drive a highly successful email marketing campaign.

If done right, email can be one of the most cost-effective tools for a B2B marketer, given the ease of the delivery method and timeliness of both delivery and response. With email campaigns, marketers know that their messages are delivered instantly, recipient response time is generally less than 48 hours (and most often in the first few hours), email works for both inbound and outbound marketing campaigns, and nearly all business professionals have an email address.

But, given the increase of spam, phishing, and email viruses, the world of email marketing is changing dramatically. The CAN-SPAM Act went into effect in 2003, and was updated by the FTC in 2008, setting new rules and requirements for commercial email. Techniques that may have been effective just two years ago are likely to generate only half the open and response rates today. Keeping up with the newest ideas in creative, as well as the latest regulations, can become a job in itself but, by honing in on the following four key areas, you can drive a highly successful email marketing campaign.

Get the full story at iMedia Connection

Related Articles

How maps are transforming local search
11 Mar, 2010 | Internet Marketing

Google Apps Marketplace launches
11 Mar, 2010 | Internet Marketing

Foursquare introduces new tools for businesses
10 Mar, 2010 | Internet Marketing

Twitter and Facebook are adding geolocation features
10 Mar, 2010 | Internet Marketing

Why should I open your e-mail?
09 Mar, 2010 | Internet Marketing

Social media complicates work-life balance
09 Mar, 2010 | Internet Marketing

Blending social media into the PR mix
08 Mar, 2010 | Internet Marketing

Can luxury brands make friends?
08 Mar, 2010 | Internet Marketing

The 3 key personalities of the online consumer
05 Mar, 2010 | Internet Marketing

E-commerce sites freshen up to grow sales
05 Mar, 2010 | Internet Marketing

Economic Downturn

UK travelers plan to take multiple trips abroad in 2010
09 Mar, 2010 | Online Travel

Un-stoppable growth in OTA bookings, GDS still lacking behind
05 Mar, 2010 | Online Travel

Global hotel prices dropped beyond 2004 levels during 2009
02 Mar, 2010 | Hospitality Industry

Things are looking up for U.S. airlines
02 Mar, 2010 | Online Travel

Asia leads travel industry’s recovery
26 Feb, 2010 | Online Travel

Meeting buyers see budget cutbacks ease
25 Feb, 2010 | Hospitality Industry

Travel companies grapple with “new normal”
23 Feb, 2010 | Online Travel

Europe likely to see recovery, not growth, says STR
22 Feb, 2010 | Hospitality Industry

Hogg Robinson Group sees early signs of recovery
22 Feb, 2010 | Online Travel

US Travel growth expected in 2010
18 Feb, 2010 | Online Travel

IHG’s profit drops 18%, as hotel rates continue to fall
16 Feb, 2010 | Hospitality Industry

Hotels offer perks in exchange for less housekeeping
08 Feb, 2010 | Hospitality Industry

Online travel growth expected to slow substantially
03 Feb, 2010 | Online Travel

Travel buyers increase hotel competition and negotiating leverage
03 Feb, 2010 | Hospitality Industry

STR releases updated forecasts for 2010, 2011
02 Feb, 2010 | Hospitality Industry

E-Mail Newsletter


Visit our sponsors: