HOTELMARKETING.COM

4 ways to maximize the value of video

December 04, 2009 |

Amidst the hubbub surrounding social media, online video continues its ascent as force in viral marketing. The brands using video successfully now are those that have created content that either reflects the interests of the audience or has an emotional impact.

It won't surprise you to learn that videos that use music, humor, and pranks are the most popular, followed closely by "how-to" demonstrations. Remember, the most successful video isn't always professionally produced; user-generated content has never been more popular, and production values have never been less important.

Think it can't work for you? Consider Approva, a continuous controls monitoring software company. It's not a very exciting company, but it made a humorous music video for the fifth anniversary of the Sarbanes-Oxley Act that sent blog traffic through the roof. Also check out the famous Greg the Architect video series, a brilliant example of B2B humor.

If you are planning how you will use video, are producing video, or have the final product already online, this article was written to help you get more value out of it. Read on for some proven methods for accelerating your viral marketing and word-of-mouth results, without breaking the bank.

Get the full story at iMedia Connection

Visit our sponsors: