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5 marketing megatrends you can’t ignore

November 04, 2009 | Internet Marketing

Most companies wait until a megatrend is so pervasive and obvious that it becomes a minimum standard, a non-differentiating proposition -- so that leveraging them does nothing to differentiate their brand. Case in point: Who doesn't have a "green" message these days?

Constant connectivity is a megatrend.

More and more, we are relentlessly connected to one another. We weren’t when I was a kid. We weren’t five years ago. But you can bet we’re not going to stop anytime soon.

Why? A new generation is growing up and entering the workforce in droves. The Millennial Generation is the largest this country has ever seen—bigger than the baby boomers—and it is the first generation that has grown up with technology and connectivity ubiquitous in their lives. To them, it’s all they’ve ever known.

I am incessantly networked, but I think something’s wrong with me. This massive new wave of population has no such hang-ups.

What these people do have are expectations borne of their condition. They live in an on-demand world. They know no other. Want a song? Download it. Want to know something? Google it. Want to tell Susie what Bobby said? Text it. Now, now, now.

Get the full story at iMedia Connection

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