5 new things marketers should know about analytics
February 10, 2010 |
To be successful, marketers need to consider analytics from the beginning of a campaign and make continual optimizations along the way. It will not matter how many platforms or campaigns are in play; progression will rest on solid analysis backed by accurate data.
Web analytics continues to evolve with the digital space, and a lot happened in the industry last year. We witnessed interesting acquisitions and software progressions designed to help analysts and marketers keep closer watch over user behavior, the social media and mobile channels continued to gain traction, and marketers' needs for insights into consumer behavior deepened.
To be successful this year, marketers need to be aware of these developments and understand how they can maximize their analytics implementations. New tools, features, and functions abound, but they're only useful to marketers who take the time to understand the capabilities and put them to proper use.
Here are the top five things marketers need to know about analytics in 2010.
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