February 24, 2017
How Accor wants to transform the way everyone uses hotels
Deal by deal, AccorHotels is taking bold steps to bring the traditional hotel company into the future and its newest pilot is absolute proof of that.Read more
As online retailers increasingly depend on reviews as a sales tool, an industry of fibbers and promoters has sprung up to buy and sell raves for a pittance, writes The New York Times.
“For $5, I will submit two great reviews for your business,” offered one entrepreneur on the help-for-hire site Fiverr, one of a multitude of similar pitches. On another forum, Digital Point, a poster wrote, “I will pay for positive feedback on TripAdvisor.” A Craigslist post proposed this: “If you have an active Yelp account and would like to make very easy money please respond.”
The boundless demand for positive reviews has made the review system an arms race of sorts. As more five-star reviews are handed out, even more five-star reviews are needed. Few want to risk being left behind.
Get the full story at The New York Times
Read also "Are Book and Hotel Reviews for Sale?" at The Huffington Post
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