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6 tips for building community

May 05, 2008 | Internet Marketing

Building and nurturing communities of people with a natural linkage to your business can be an incredibly effective and efficient way of building your brand. Here's how to get started.

Some of the key factors to consider when building your community.

It’s an invitation, not an offer: The tone of your communications needs to reflect the fundamental nature of communities—members select themselves. You are not making them an offer or delivering a call to action. You are inviting them to join a group with a common interest.

You’re bringing fans to the seats, not qualifying prospects: The relationship model you want with your community—and that your community members demand of you—is like the relationship a sports fan has with his or her favorite team.

Your community wants content, not coupons: No one will turn down a good deal for something they want, but a sustained community relationship is typically based on more personal needs. It’s about improving your job performance, being a better parent, enjoying a higher quality of life, etc.

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