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A big roundup of link building tools

February 20, 2008 | Internet Marketing

Ask any link builder what link issues they're consistently asked about and one of them will be linking tools. Link building is such a time consuming and detailed process that it's only natural people look for tools and techniques to maximize their time.

While linking tactics vary, each relies on a sole point to be successful: you need lots of links from quality sites in order to rank well and build brand. This means that a big part of the link building process is finding the best sites to request links from and being notified when new opportunities present themselves. You can’t go after a site or watch a resource if you don’t know about it. Search engines alone don’t always provide the information or leads we need to find the best link partners, and hat’s where using good tools can help.

Tools help in the research phase of link building but I don’t recommend them much beyond that. Some of the commercial applications offer email templates for mass mailings or assistance in creating link directories but it’s best to avoid those types of tactics. Automatic form-filling tools like RoboForm are a definite plus and extremely helpful in tactics such as directory submissions but the email template thing… not so much.

Search Engine Land lists some tools and resources you may not know about that can streamline your link building campaigns.

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