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A primer for the new search age

May 22, 2008 | Internet Marketing

Not only are the founders of new search companies hatching schemes to go up against Google, but in the process, they're also inventing entirely new categories of search -- some of which can, in turn, create entirely new marketing opportunities.

Hitwise recently reported the hardly surprising stat that Mountain View-based Google in April received nearly 70 percent of all U.S. searches. With numbers like that, you might wonder why the entrepreneurs behind new search startups even bother getting dressed in the morning.

It turns out that not only are the founders of new search companies hatching schemes to go up against Google, but in the process, they’re also inventing entirely new categories of search—some of which can, in turn, create entirely new marketing opportunities.

Many of the new search engines rely on sharing information, either among users in the case of social search, or among developers as in open source search. Two other search categories focus more on borrowing than sharing. Metasearch takes advantage of searches conducted by third-party engines, and visual search delivers the results of various searches in a more intuitive, eye-catching format.

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